Wedding Fair, behind the scenes!
The excitement of planning a wedding starts almost as soon as the question “Will you marry me?” has been asked, even before then for some people! Ideas on how to make your day totally unique can come from many different sources, from recommendations, to features in bridal magazines, to attending a wedding fair.
A couple of weeks ago the Adlington Hall team met lots of lovely engaged couples, at The Wedding Fair, Event City. We had great fun talking all things ‘wedding’ and helping couples that had not yet found a venue for their special day! Being there made us think that although many people know what it is like to attend an exhibition, like a Wedding Fair, not many people know what goes on behind the scenes to make a Wedding Fair so successful.
As a venue, we started planning for the September Wedding Fair back in April this year, after having a very successful exhibition on the ‘Your Ceremony’ stand with the East Cheshire Registrars, at the March Fair again at Event City. We already have a fabulous relationship with the East Cheshire Registrars and enjoy working with them to ensure all our bride and grooms have the most special day, so after the success of the last exhibition we knew it was the right decision to join forces with them again. We were advised there would be 3 other venues on the stand with us, they were; Combermere Abbey, Belle Epoque and Stannleylands Hotel – some people may think that working so close to your ‘competitors’ would not be a very good idea, however as we are all such different venues, there wasn’t really any competition – we all have very different qualities to offer and everyone has different tastes and requirements for their special day.
Prior to The Wedding Fair, as well as ensuring we had plenty of our wedding brochures available to pass on to any couple that showed interest, we wanted to offer a little something extra as a ‘Thank you!’ We had postcards printed with a special offer, specifically for those couples that we spoke to. These proved very popular and something we will definitely consider again for future exhibitions! We spoke with our local florist, The Wild Bunch, in Macclesfield to arrange a nice floral display to put on the stand. We also chose a couple of our wedding photo albums to take with us and place on the stand, so we could showcase our beautiful venue at its best. Lastly, we needed to make sure we had enough enquiry forms to ensure we were able to take contact details from the people that wanted more information or to book an appointment… We actually ran out by the Sunday, so a note has been made for next time to print more!
We exhibited all weekend and all the team wanted to take it in turns to be on the stand to talk to the people attending. It was therefore decided that Emma and Sarah would be there on Saturday, then Lisa and Philippa on Sunday. As there were 2 people on each day, it gave us all the opportunity to take it in turns and have a good look around at the different stands. We were able to see the most up to date trends of colour schemes, favours, cakes, wedding dresses, suits etc. We were actually situated very close to a Bridal wear stand that had some of the most beautiful dresses, and on Sunday Lisa and Philippa saw a bride try on the most stunning dress; it was a very pale egg shell blue/silvery fitted lace gown, with a fish tail. The bride looked so beautiful Lisa went over to tell her so!
We have a number of other Wedding Fairs coming up over the next 12 months, including our own Open Weekend in February when we will be launching our new brochure, our brand new bridal area, plus our special open kitchen demonstrations (more details will follow soon), and not forgetting that brand new for 2016 is our outdoor ceremony area in the centre of our spectacular Rose Garden. If you are looking for a quintessential English garden for your special day we don’t believe you could find anything better! We look forward to meeting lots of new couples in the coming months and helping them plan their very special day at Adlington.